This ad for Target is a photo of three people making snow angels. To the left is the phrase, “Dashing in the snow” and below “Santa has elves. You have Target.” The three people all look very happy cheerful. They are wearing bright colors and look very fashion forward, even dashing, as the ad alludes.
Target is an American retailing company that was founded in 1902 in Minneapolis. It is the second largest discount retailer in the United States, behind Walmart. Target’s logo is a red ring with a red dot in the middle. It is known with the phrase, “Expect more. Pay less.”
The ad was made because of the change of seasons. Since the temperature is dropping and snow will soon fall, customers will be needing to purchase warm clothes.
The purpose of the ad was to remind people that is necessary to buy new clothes for the cold season, however, bulky or puffy jackets and pants should not take any space in your closet. The ad is saying, you can look cute and stylish this season, and stay warm and comfortable at the same time.
The ad was directed towards a younger audience ranging from teens to people in their twenties.
The rhetorical elements in the piece include: color and placement. The models are dressed in bright and fun clothing and they just look like they’re having fun. Against the white snow, the clothes stand out even more; so there is some contrast used in this ad as well. The photo was taken above the models, so the audience is able to see every piece of clothing. Unlike some ads, there is no specific focus on one area. The ad is trying to not only sell shoes, but scarves, hats, sweaters and jeans. The phrasing was also clever: “Santa has elves. You have Target.” This makes is seems that Target has everything you need and in great quality.
This ad did accomplish its purpose. The clothes stood out and captured my eye as I was looking through the magazine, which is really what these companies to happen.
Ad found in The Oprah Magazine- December 2011
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